Importance of using Breadcrumbs on Shopping Store sites.

It’s very important to let the user know where he or she currently is on a store site. If a user lands on a particular product page on your store site via a social media link or an external link, chances are he or she would be interested to see other similar products that are coming under the same category.

For eg, if the user visits a product under the Professional series, he can click on the Professional link in the breadcrumbs and see all other products coming under the same series. This increases the chances of people buying a product from the site.

Nike doesn’t do it. So it’s not easy for you to see other related products of the current product you are viewing if you landed on a particular product page from an external link. NewBalance is another site that doesn’t use breadcrumbs on mobile ( they have it on the desktop site though ).

Adidas does this very well. If you land on a product in the Original Series, you can easily click on the Originals in the breadcrumbs and see all other products in this series.

If you have a big website, with lots and lots of subcategories, have a look at how Ikea does on their mobile site. There are also some opinions out there you should use scroll instead of using a second line to accommodate all parent links. Adopt what suits your style — but have breadcrumbs.

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UX/UI Designer from Calicut, India. Takes lots of photos as well. Follow me on my insta: instagram.com/mahfoozceecy

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mahfooz ceecy

mahfooz ceecy

UX/UI Designer from Calicut, India. Takes lots of photos as well. Follow me on my insta: instagram.com/mahfoozceecy

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